Remember he's a dog.

You may think your dog is almost human. He thinks you are a dog. That's just how he relates to the world. You need to appreciate your dog's behaviour for what it is: instinctive. Repetition, reward and reinforcement are the three R's that he understands. In return, you'll get obedience, loyalty and unbounded love and affection. And what more could you want from a best friend?